In the post-pandemic world, the travel industry in Bangladesh is bouncing back—and competition is fierce. With travelers increasingly searching online for destinations, packages, and agencies, SEO for travel agencies has become not just relevant, but essential.
In this case study, you’ll learn how Asraf Uddin, the Best Digital Marketer in Bangladesh, helped a local tour company dramatically increase its visibility, leads, and bookings through a targeted SEO strategy. If you’re in the travel or tourism business, this blog will show you what works, what doesn’t, and how you can replicate these results.
Background: The Travel Company & Its Challenges
The client, a Gulshan-based travel agency, offered domestic and international packages but struggled with:
- Low website traffic
- No visibility on Google for local or niche keywords
- Zero organic leads
- Over-dependence on Facebook boosting
Despite having competitive packages, their website had no SEO foundation—no keyword strategy, no blog, poor structure, and outdated content.
SEO Audit & Research: Where We Started
The first step was a full technical SEO audit, revealing:
58 broken internal links
Missing meta titles on 43% of pages
Slow load speed (avg 5.8 seconds)
No schema markup
Outdated XML sitemap
Thin content on core service pages
Keyword research revealed powerful untapped opportunities like:
- best travel company in bangladesh
- tour agency in bangladesh
- bangladesh tour agency
- travel agency bd
- tour agency in bangladesh
- bangladesh travel agency
These long-tail keywords had low competition and local intent, making them perfect for ranking fast in Bangladesh.
Strategy: How We Built the SEO Foundation
We created a custom 3-month SEO strategy, broken into phases:
Phase 1: Fix Technical Issues
Compressed images and implemented lazy loading
Improved Core Web Vitals
Fixed broken links and 404s
Submitted fresh sitemap to Google Search Console
Phase 2: On-Page SEO Optimization
Optimized meta titles, descriptions, H1-H3 structures
Added internal links to key service pages
Created location-specific pages (e.g., “Tour Operator in Dhaka”, “Cox’s Bazar Travel Packages”)
Added schema markup for travel business
Phase 3: Content Strategy + Blog Launch
We launched a blog with targeted topics like:
“Best Travel Agent in Bangladesh”
“Exploring 7 Days Thailand Tour Package”
“Why Nepal is a Must-Visit Winter Travel Destination for Bangladeshis”
“How to Plan Your First Trip to Thailand from Bangladesh for a relaxing break”
“Guide to Australia Tourist Visa for Bangladeshi”
Each blog was over 1500+ words, rich with long-tail keywords, internal links, and location-specific content.
Results After 90 Days
Within just 3 months, the improvements were visible:
| Metric | Before SEO | After 90 Days |
| Monthly Organic Visitors | 210 | 1,380 |
| Keywords in Top 10 | 5 | 37 |
| Leads from Website | 0 | 110+ |
| Page Load Time | 5.8 sec | 2.2 sec |
| Bounce Rate | 73% | 48% |
| Booking Inquiries via Contact | <5/month | 50+/month |
We also earned featured snippets for terms like:
“Best travel agency in Bangladesh”
“best thailand tour packages”
Key Takeaways from This SEO Case Study
1. Content is Still King
We didn’t just write blogs—we created content built around user intent, like package comparisons, location-based searches, and travel tips.
2. Technical SEO Is a Gamechanger
Improving speed and fixing errors made the website crawlable and user-friendly.
3. Local SEO Matters for Travel
Location-specific landing pages brought in targeted traffic from people actually looking to book.
4. Consistency Is Key
We updated GMB, published 2 blogs/month, and monitored progress weekly.
Best SEO Practices for Travel Agencies in Bangladesh
If you’re running a travel business in Dhaka, Chittagong, or anywhere in Bangladesh, here’s what you can do:
- Create content targeting local queries (e.g., “best tour in Sajek from Dhaka”)
- Build backlinks from Bangladeshi blogs or travel forums
- Optimize for voice search (e.g., “Where to go in Cox’s Bazar?”)
- Use schema markup for tours, FAQs, and reviews
- Update your Google My Business regularly
Internal Links (Anchor Text Strategy)
- Learn how to fix your site’s issues with our Website Audit Guide.
- Want better performance? Read this On-Page SEO Tips for Bangladesh.
- Explore full Digital Marketing Services for Tourism Businesses.
FAQs About SEO for Travel Agencies
1. How long does it take for SEO to work for travel websites?
Results usually start showing within 2–3 months, but full momentum is built over 6–12 months.
2. Is SEO expensive for travel businesses?
Not necessarily. It’s more cost-effective long-term than paid ads. You can start small and scale.
3. What kind of content should a travel website create?
Focus on blogs about travel destinations, booking tips, comparisons, and customer testimonials.
4. Can SEO help small travel startups in Bangladesh?
Yes! With the right strategy, even a small agency can outrank big names in local searches.
5. Do I need both on-page and off-page SEO?
Absolutely. Both work together. On-page makes your site Google-friendly, off-page builds trust and authority.
Why Choose Asraf Uddin for Travel SEO in Bangladesh?
When it comes to SEO for travel agencies, no one understands the local market like Asraf Uddin, the Top SEO Expert in Dhaka.
✅ 7+ years of experience in tourism and e-commerce SEO
✅ Proven results with multiple travel businesses in Bangladesh
✅ Personalized strategy based on your goals, audience, and location
✅ Affordable pricing with measurable ROI
From keyword research to content creation to full website audits—Asraf Uddin is your one-stop solution for digital growth in the tourism sector.
Ready to Grow Your Travel Business?
Start attracting more travelers, leads, and bookings organically. Get in touch today at
Because you’re not just hiring an SEO expert—you’re hiring the Best Digital Marketer in Bangladesh who knows how to turn traffic into revenue.