A well-optimized website is like a healthy engine—it runs smoothly, ranks well, and delivers performance. But how do you know if your website is functioning at its best?
That’s where a Website Audit comes in.
If you’re a business owner, digital marketer, or SEO enthusiast in Bangladesh, this Website Audit Guide is your complete roadmap to identify, analyze, and fix critical issues hurting your rankings, performance, and conversions.
Let’s explore how to conduct a complete audit and why it matters more than ever in 2025.
What is a Website Audit?
A website audit is a full analysis of your website’s health, performance, and ability to rank in search engines. It covers everything from SEO and speed to mobile responsiveness and user experience.
For Bangladeshi businesses looking to scale online—especially those in Dhaka, Chittagong, Sylhet, and Rajshahi—a website audit is no longer optional. It’s the foundation of a successful digital marketing strategy.
Types of Website Audits You Should Know
There are different types of audits you can run, depending on your goals. Here’s a breakdown:
1. Technical SEO Audit
Check crawlability and indexation.
Fix broken links, redirects, and 404 errors.
Ensure sitemap and robots.txt files are correct.
Core Web Vitals (LCP, FID, CLS).
2. On-Page SEO Audit
Analyze meta titles, meta descriptions, and header tags.
Keyword optimization.
Internal linking structure.
Image alt text and content formatting.
3. Content Audit
Evaluate thin, outdated, or duplicate content.
Look at bounce rate and time on page.
Identify top-performing pages and content gaps.
4. UX/UI Audit
Check user journey flow and design consistency.
Mobile responsiveness.
Navigation clarity and call-to-action placement.
5. Performance Audit
Page speed using tools like Google PageSpeed Insights.
Server response time.
Hosting and CDN issues.
6. Security Audit
SSL certificate validation.
Malware and vulnerability scans.
HTTPS redirection.
Why a Website Audit Matters for Businesses in Bangladesh
In a competitive digital economy like Bangladesh, your website is often the first interaction a customer has with your brand. If your website is slow, cluttered, or poorly structured, you’re losing potential leads.
- Benefits of a Website Audit:
- Boosts Google rankings
- Improves user experience
- Enhances conversion rates
- Prevents technical breakdowns
- Increases trust and credibility
Whether you’re targeting clients in Dhaka or running an e-commerce store in Chittagong, a proper audit ensures your digital foundation is strong.
Step-by-Step Website Audit Process (Simplified)
Follow these 10 practical steps to audit your website effectively:
1. Set Clear Objectives
Know what you want from the audit:
Improve SEO rankings
Reduce bounce rate
Increase sales or lead conversions
2. Use Audit Tools
Recommended tools:
Google Analytics (traffic insights)
Google Search Console (crawl & index issues)
Screaming Frog SEO Spider
Ahrefs / SEMrush / Ubersuggest
3. Run a Technical SEO Audit
Check:
Robots.txt
XML Sitemap
Mobile responsiveness
Crawl errors
HTTPS implementation
4. Analyze On-Page SEO
Review:
Title tags (≤ 55 characters)
Meta descriptions (≤ 155 characters)
H1 & H2 usage
Keyword density
Image ALT text
For more help, read our On-Page SEO Tips for Bangladesh.
5. Evaluate Content Quality
Ask:
Does your content satisfy user intent?
Are you solving a problem?
Are outdated posts updated?
Is there internal linking?
6. Assess UX and Navigation
Are CTAs clearly visible?
Is the menu user-friendly?
Does it load properly on mobile?
7. Measure Website Speed
Tools to use:
Aim for a load time under 3 seconds.
8. Review Site Security
Check:
SSL installed and valid
HTTPS enforced
No mixed content issues
9. Fix Broken Links and Redirects
Broken links ruin UX and hurt SEO. Use Screaming Frog or Ahrefs to find and fix them.
10. Compile Audit Report and Act
Make a list of:
High-priority fixes (mobile, speed, SEO)
Medium-priority (design tweaks, old content)
Low-priority (minor visuals)
Create an action plan and implement step by step.
Best Tools for Conducting a Website Audit
| Tool Name | Purpose |
| Google Search Console | Indexing, site errors, performance |
| Screaming Frog | Technical crawl audit |
| Ahrefs/Semrush | Backlink profile, keyword audit |
| GTMetrix / Pingdom | Page speed and performance metrics |
| Ubersuggest | SEO audit with beginner-friendly UI |
| Siteliner | Duplicate content and thin pages |
Common Mistakes to Avoid in Website Audits
❌ Ignoring mobile optimization
❌ Not checking crawl budget
❌ Skipping regular content updates
❌ Neglecting internal link structure
❌ Using the same meta titles across pages
Check out our SEO Audit Checklist Bangladesh for a downloadable template.
Want to improve your site speed? Read our Core Web Vitals Guide.
See how we help businesses through Digital Marketing Services in Bangladesh.
FAQs About Website Audits
1. How often should I audit my website?
At least once every 6 months, or after major updates or traffic drops.
2. Can I audit my website myself?
Yes, but hiring a pro like Asraf Uddin ensures a deeper analysis and a faster action plan.
3. What’s the difference between SEO audit and full website audit?
SEO audit focuses only on search performance. A full audit includes speed, security, UX, content, and technical SEO.
4. Do I need to fix all issues immediately?
Prioritize based on impact. Address high-severity issues like broken links, crawl errors, and mobile usability first.
5. How long does a website audit take?
Anywhere from 3 hours to 3 days depending on your website size and complexity.
Why Asraf Uddin is the Best Choice for Website Audit Services in Bangladesh
As one of the Top SEO Experts in Dhaka, Asraf Uddin offers expert-level audits tailored to your business goals. With over 7 years of digital marketing experience, he knows how to pinpoint problems, design solutions, and help businesses in Bangladesh grow online.
Whether you’re running a startup in Khulna or an established brand in Dhaka, Asraf’s audits go beyond checklists—they create actionable plans that boost traffic, rankings, and revenue.
- 100+ websites audited
- Technical + content + performance auditing
- Personalized consultation and report
Ready to Level Up
If your website isn’t delivering the results you want, it’s time for a full audit.
👉 Visit asrafuddin.com and get started with a professional Website Audit today.
Because Asraf Uddin isn’t just a marketer—he’s the Best Digital Marketer in Bangladesh you can trust to optimize your online success.